Welcome to the new Tekunoloji!
Welcome to Tekunoloji (version 2.0). It’s been nearly a year since it launched and we gained a lot of momentum. In over a year’s time, my life’s gone through a transformation – through technology and I can honestly say it will never be the same again.
I’ve learned so much from my colleagues, business associates, and from self-motivated passion, that I can truly say (although there are some crappy days) that I love my job. I don’t know where else or what else I would rather do.
For those who’ve been following me, you’ll know that I’ve been a prolific writer on in the tech space. I currently write for Syfy’s DVICE, Ubergizmo and of course, I try to carve out my share of things worth sharing and saying on my Twitter. My work’s also appeared on G4. But enough about what I’ve been doing, what I want to talk about is what I will be doing with Tekunoloji.
My vision for Tekunoloji’s changed. Over the next several months, you’ll see many things happening on the site that might seem strange at first. Things will get tweaked. Site elements will shuffle from last you saw them. That’s the mentality of the new media; that is, the ability to adapt to changes quickly so as to not be rendered obsolete or left behind.
But first and foremost, Tekunoloji is all about two things: design and quality. Recently, I had a heated debate with a friend (a friendly one) regarding an HDTV. The gist of it was that I had ordered an HDTV for my parents as a Christmas present on Black Friday and had it return to Amazon’s warehouse after it shipped. The reason? The backside of the HDTV and a tiny sliver of plastic beneath the screen bezel was ugly.
Now, I understand that most people won’t look at the back of their HDTV, and so could care less about how thin it is, how nice it looks front and back – and that’s fine, but I do. Price is important too, but good great design that you appreciate every day (because let’s face it, you have to look at your gear every day) should look good in five or even ten years. Great design is timeless. A Rolex today still looks as great as it did when your grandfather passed it down to your father who passed it down to you. An original Mac still looks as friendly today as it did in the 1984.
As shoppers, we pay for design and for quality. At Tekunoloji, we want to showcase the best – and only the best. Anything else is second-class and we don’t accept anything that doesn’t adhere to the highest bar.
It’s the same reason why a top of the line MacBook Air costs $1,600 versus an Acer Ultrabook that only costs $900. The difference is felt every time you use and look at your gear. Why settle for less, when you can have the best?
To further drive my point home, here’s a line from the late Steve Jobs that summarizes it all:
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
So enough of me welcoming you to a new Tekunoloji. We’re not just covering gadgets either. As our interests expand, the site will hit other sectors that collide with technology – but the focus will still remain on design and quality. Get ready for some exciting stuff, because this is going to be a real fun journey. And we want you along for the ride.
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